See all Cocktail Guru Newsletters:
Welcome to
The Cocktail Guru's Newsletter 
 

Jonathan by Jill

 illustration by Jill DeGroff

Volume 2, Issue 2

February 28, 2010 

 

 
Phew!  Just made the last day in February!  
 
  Join our Facebook Group here.
 
 
Cheers,
Jonathan
IN THIS ISSUE
BOOZE BRIEFS: Winter Ball...Chi-Town Friends...USBG News
BUSINESS CLASS: Mack's Bar & Grill
RECIPES GALORE: Aviation Cocktail
THE FUNNIES
UPCOMING HAPPENINGS OF INTEREST
 
WINTER 2009
 February 28th-March 2nd: International Restaurant and Foodservice Show, Javits Center, NYC
 
Feb. 25-28: South Beach Food & Wine Festival
 
 March 1st: Cocktail World Cup
 
March 14th: USBG Atlantico Rum Dominical Bar Crawl
 
March 15th: USBGNY DonQ Rum Cocktail Competition
 
March 15th: The Cocktail Lab at Astor Center, NYC, 6:30-8:30, $65.00
Click HERE for more info.
 
March 22nd: USBGNY March Mixer
 
LOOKING AHEAD
 
April: Wine and Spirits Wholesalers of America Convention, Las Vegas
 
May: Manhattan Cocktail Classsic
 
June: The NY Bar and Wine Show
 
 July: Tales of the Cocktail
 
Want to list your event here?  Email me.
 
Also, visit our friends at www.insidefandb.com for more great event listings.
 
Booze Briefs:
 
What's New?
 
 
USBG/LUPEC Winter Ball
 
 For those of you curious as to how this event went, you can click HERE to be transported to my blog, in which I described the event to the best of my ability.  But, in all truth, 'ya really had to be there!
 
  ~~~~
 
Our Chicago Friends
 
Chicago Theatre
 
Earlier this week, the Chicago chapter of the USBG arrived in NYC with a mission.  That mission was to connect with our NY chapter, volunteer for a good cause, and enjoy all that the NYC bar scene had to offer. 
Here's a quickie run-down of what we did:
Winter Ball...Bridget and USBGIL pals were there in full force...bar crawl afterwords...visited Pegu Club, Little Branch, Employees Only, then those still standing made the trek to Alex Day's goodbye party at Huckleberry Bar in Brooklyn...next day Volunteer Day at God's Love We Deliver...amazing organization...very touching experience...then lunch at Dos Caminos  (thanks Cazadores Tequila!)...cocktails later at Clover Club...dinner at Clover Club (thanks Admiral Imports!)...Brooklyn bar crawl...Char 4...Jakewalk...home.
USBGIL goes home...back to normal...great times...thanks guys!
~~~
 
Bartenders - listen up!
 
 
The Empire Room, a magnificent Art Deco cocktail lounge set to open in the Empire State Building in the coming weeks, is seeking knowledgeable bar staff.  A full understanding of classic cocktails and proper service is a must!
 
Please send your resume to Andy Markloff at amarkloff@hospitalityholdings.com 
  
 ~~~
 
The USBG NY Chapter
Goings-on...
 
Our newly formed USBGNY committees are hard at work planning our mixers, educational experiences, trips and more.
 Thanks, guys! 
 
The DonQ Rum Cocktail Competition is set for Monday, March 15th at Toloache in Manhattan.  A trip to Puerto Rico is on the line!  This competition is only open to USBG members.
 
For info on how to join the USBG, please email usbgny@gmail.com
 
Is your brand interested in sponsoring one of the NY Chapter's monthly mixers, luncheons, or other events? 
 
USBGNY Team 
The USBGNY Council (from left to right): Treasurer Brian Van Flandern, VP Allen Katz (who is currently beardless), President Jonathan Pogash, and Madame Secretary Charlotte Voisey. 
 
 
Business Class:
  
Mack's Bar & Grill
 
Park Slope, Brooklyn
 
 
You may have noticed that I narry say a negative word about the spots I visit, and that for the most party I'm pretty go-lucky when it comes to reviewing places of drink and grub. 
 
I'm sorry to say that I'll have to break that tradition in this week's Business Class section. 

What once was "Snooky's," (no relation to the Jersey Girl) your real down-home neighborhood bar (smoky, dark, smelly, dirty - really quite a spectacular place) recently (about 4 years ago) closed down only to re-open as a "nouveau" Italian restaurant called "Elementi."
 
Elementi
 
Well, two years later, Elementi has shuttered and made way for "Mack's Bar & Grill."  From the outside, it looks promising: sports bar-type hightop tables, long bar with flat screen tv's, back dining area .  We walked in and the vibe was comfortable.  The service waspersonable.  The food, on the other hand, was a completely different story.  Yes, the place is very new.  Yes, they probably still have some kinks to work out.  But I was just left with such a bad feeling in my stomach (literally), that I had to get this out on the table!
 
We ordered a warm spinach and artichoke dip to share as an appetizer, and we were pleased.  A Toasted Blue Point Lager to wash it all down - yes please!  A good start, indeed.  The mussels marinara and thin crust pizza with mushrooms and spinach arrived in a timely fashion.  The mussels were fine.  Perfectly acceptable.  The thing that left me feeling like I had a huge lump sitting in the bottom of my asophagas was the thin crust pizza.  It tasted like it had been sitting in the kitchen out on the counter since Christmas.  The spinach was the frozen foods section kind of spinach that sits in the back of your freezer for years on end without ever seeing the light of day.  The mushrooms were uninspiring, and the cheese and sauce flavorless, yet full of odor.
 
I feel badly writing all of this.  Perhaps it's because it's one of my first negative reviews.  Although, I wouldn't really call it negative.  I do believe the place has potential, and I will most likely try it again in a few weeks or months. 
 
The cocktails?  We did not get to try them.  I'm not really that eager to, either.
 
Mack's Bar & Grill is located at 140 Seventh Avenue, Brooklyn, NY
 
 
 
RECIPES GALORE:
 
 
 Aperitifs 
 
The Aviation Cocktail
 
This classic, a bright blend of Gin, Marachino liqueur, and fresh lemon juice, was invented sometime around 1930.  Or so we thought!  This was simply the recipe being used at that time, since Creme de Violette was not available.  The original recipe, which, according to Gary Regan, first appeared in print in the 1916 book "Recipes for Mixed Drinks" (by Hugo Ensslin), included 2 parts gin, 1 part lemon juices, and a couple of dashes of each of the liqueurs. 
 
 Creme de Violette has now been widely available here in the states for a couple of years, and we thank the lord for it each and every day! 
 
I've explored the proportions of Mr. Hugo Ensslin's recipe for a couple of years now, first coming up with a nice balance that for some reason, as the years went on, left me with an unsatisfied palate.  I went back to the drawing board, fiddling around with the recipe, attempting modern-day variations that I felt would please not only my palate, but those of my bar guests.
 
I came up with a nice one, which we just started serving at Bookmarks Lounge at the Library Hotel (299 Madison Avenue, NYC).  Stop by and try one for yourself.  Or if you're really feeling saucy, make one at home:
 
The Aviator (variation on an Aviation Cocktail)
1 1/2 oz. Winter Spice-infused Beefeater Gin**
3/4 oz. Luxardo Maraschino liqueur
1/2 oz. Rothman & Winter Creme de Violette
1 oz. fresh lemon juice
Directions: Add all ingredients to a cocktail shaker with ice and shake very well.  Strain into a chilled cocktail glass.
Garnish: thin lemon wheel floating on top
 
 **Winter Spice-infused Beefeater Gin: Take 3 tbsp. of your favorite mulling spices (I use cloves, allspice, cinnamon, nutmeg) and add to an airtight container with 1 bottle of gin.  Allow to infuse for 1 hour.  Strain out spices and re-bottle.
 
THE FUNNIES
 
On the Rocks...
 

  On The Rocks...

 
 

The Cocktail Guru Logo

Jonathan Pogash is a beverage consultant, educator, and mixologist for bars, restaurants, and liquor brands.   
 
Join the Cocktail Guru List.
 
Visit the site.
 
Visit the blog.
 
Visit the bars.
 
Email me.
 
 
Have a drink on me.
 
Cheers,
 
Jonathan Pogash
The Cocktail Guru
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon
Enjoy the Cocktail Guru E-Newsletter
For Email Marketing you can trust