PAMA: Balancing Act

Posted by: on December 27, 2012

Balancing Act
Managing the balance of sweet and sour in cocktails is typically an underappreciated yet essential component to mastering cocktails. Sweetness can easily overpower a cocktail and too much sweetness is almost impossible to overcome. Tart ingredients as well as those with structure or tannins are the perfect balance for sweet drinks by offsetting the sugars of the other cocktail ingredients.
Texture is often overlooked when discussing the attributes of a well-balanced cocktail. Think about an ingredient that has a texture and body to it. Those are often the ones that allow for a richer mouth feel and silky finish in cocktails and make them feel more substantial. Textured ingredients lend weight to cocktails and are often that one magic ingredient missing from your cocktail recipe that’s just not quite there yet.
which give a cocktail structure in the same way that tannins structure wine

Pomegranates contain tannins and the all-natural pomegranate juice in PAMA gives it a texture and mouth-feel similar to wine and fresh juices. This quality is what makes PAMA unique and allows it to create that structure which is sometimes missing from cocktails.
PAMA’s low alcohol content (17% alc./vol.) is offset by its tannins which fool the palate into believing there is more alcohol in the beverage than in fact there is. Thus, allowing you to use PAMA to modify classic cocktails, making them more approachable (lower proof) without compromising the overall integrity or balance of the cocktail. There is not a significant reduction in alcohol balance on the palate when replacing primary spirits with a lower proof textured ingredient like PAMA.

Additionally, PAMA’s delicately balanced sweet yet tart flavor profile allows it to be used to add body to the classics without throwing off the balance of sweet and sour.

50/50 Proposition

Note: PAMA’s tannic structure allows it to work as a primary spirit, where it balances the strength of the Cognac, making it a fully-fledged cocktail with just the addition of a dash of bitters.

Glass: Snifter
1 1/2 oz. PAMA Pomegranate Liqueur
1 1/2 oz. Cognac
Dash Orange Bitters
Method: Combine all ingredients in a chilled mixing glass. Add ice and stir for 40 seconds. Strain into chilled snifter set with 1 large ice cube.

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